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Launch It!
Announce it!
Celebrate it!
Throw it a party!
You've worked hard to get this far. When your book is a reality, it is time to celebrate.
Throw it a launch party. Think of it as a baby shower for your book.
People won't bring presents for it, they'll bring money to buy it and you'll sign this first print run edition of your wonderful book to them making it a keepsake and very valuable.
This is the time and the place to take your kudos. This is the time and the place to show off your accomplishment.
This is the time and place where the people who believed in you can celebrate with you. It is an amazing gift to give yourself and your book.
Enjoy it!
Promote It!
It isn't anyone else's job to make you rich!
Don't bring a baby into this world, unless you intend to raise it.
These are words spoken by authors to authors constantly. If you think that your publisher is the only one who will put any effort into the success of their book - you're wrong. You need to plan what to do to make your book a success! Many books have been written on this subject. Do your research and figure out what you can do.
This book is your baby, it is your message. No one else has the passion for it that you do. Your most immediate success is going to be in your direct circle of influence, and it will radiate out from there as long as the energy from the epicenter of that circle of influence stays active.
There are a lot of people who achieved "overnight success," but if you were to get their whole story, it would most likely involve a lot of work and plenty of perseverance.A publisher or a publicist will work on your team, but you still have to be a very active player.
It is your job, as the author, to always be your book's best sales-person.
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