The Basics of Profitable Publishing
The Basics of Profitable Publishing is a perspective on publishing from author and publisher EJ Thornton, owner of Books To Believe In - creating books that make the world a better place.
Discussed are the normal paths to a published book: Commercial Publishing, Self Publishing (old style), Self publishing (Print on Demand) and the hybrid version of publishing - Partner Publishing. Discussed are topics such as how to find editors, graphic artists, illustrators, literary agents and the qualities to require in each. Do you know what to write in a query letter to a publisher? Do you know where to list your book once it is published? Do you know how to write a press kit? Many more tips and tricks are outlined, to help you get your manuscript published. We've posted the entire contents of this book online for you to read for free - it is also available through Books To Believe In and amazon.com.
Copyright 2009 belongs to EJ Thornton.
Foreword
This book has been put together in an effort to answer the questions that are being presented daily to me, a publisher, by authors and would-be authors all over the world.
The story of how I became a publisher is unlike most.
I wrote a book.
It was a good book. Everyone who saw it, loved it. It was not a perfect book, as many who fancied themselves editors loved to point that out. But it was a book that touched souls and changed lives and I knew that it had to be in print.
I joined "writers" clubs to see what other authors had done in this situation - I wanted to learn what tricks it took to get a publisher's attention. I learned how to write query letters and submit manuscripts - paying strict attention to guidelines. So, I did - I submitted and submitted and submitted and got rejected and rejected and rejected.
No one else could see my vision, yet I saw it as plain as day.
One of my fellow authors spoke of his experiences self-publishing and it caught my attention, as he was very successful. He had first commercially published and subsequently self-published and vowed to never commercially publish again.
Why?
Money. Control. Time. Love.
Money: He compared his two experiences. In both cases, there were 5000 copies of the book sold.
In the case of the commercial publisher, he was given a royalty check of roughly $900.00.
In the case where he self-published the book, he grossed $50,000.00 In this case, of course, he had expenses, so his net profit was less. Guessing his print cost was roughly $15,000 (or $3.00/per book in a volume print of 5000) and his marketing costs were $5000 (ad placement, internet site, posters, business cards, etc) - he still netted roughly $30,000.00.
The staggering difference between the two amounts changed his way of thinking forever.
Control: If a book is bought by a commercial publisher, they buy the rights and the right to change it.
Writer's Summit Tip #13:
Get a style book . Keep it by your computer when you write. If you have any grammatical question, the answer is in there! Editors use it to check themselves when editing books. For complicated questions like punctuation around parentheses, these books have the answers you need.
There are two style books that most editors use: one is relatively inexpensive, and that is "Elements of Style " by Strunk and White . This one costs around $10.
The other is "The Chicago Manual of Style " and it costs about $50. It is available used on amazon.com all the time.
Buy one or the other and keep it by your side while you're writing . You'll find that when you go to have your work edited, you'll be more confident and if your work is cleaner, your edit expense will be less.
A Style Book is a good investment !