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Advanced Book Marketing | Advanced Book Marketing The easiest way to market books effectively - a publisher's insights. EJ Thornton
ISBN: 0-9820838-6-6
If you are not yet well-known
and no one knows the title of your book...
then your future customers
aren't searching for you on the internet.
So, how do you get them to discover your book?
It's EASY! The concept is called Associative Marketing and publishers have been using it since time began to sell books. As an author, you also need to tap into the system so that you can significantly increase your book sales on the internet. It is explained in great detail in the book Advanced Book Marketing.
It's not a matter of getting them to notice you and your book,
it's putting your book
where your customers are already searching for answers,
and everyone wins...
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Advanced Book Marketing
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Table of Contents
Advanced Book Marketing
The Publisher's System for Selling More Books
by EJ Thornton
- Introduction: Lessons Learned from a Literary Agent
- The Premise of Advanced Book Marketing
- Publishing Isn't the Objective (getting your book read is...)
- Basic Book Marketing
- Ask Several People to Review Your Book
- Case Study: Getting the Endorsement
- Beginning to Create "Word of Mouth" Sales
- Exercise #1: Figure out what "they're" saying
- Since Books Have Been Sold in Bookstores
- Exercise #2 Identify the Shelves
- The Reverse Search Engine
- Angel On Board's Path
- Name Your Books VERY Deliberately
- Case Study: Promise of Whale Song
- Season the Web
- Case Study: Solar Position Algorithms
- Promise them Something Great
- Did You Create a Press Kit Yet?
- The Easiest Way To Write An Effective Author Bio
- Case Study: About EJ Thornton
- The Interview Questions
- Case Study: Angel On Board's Interview Questions
- Now You Have a Great Set of Tools
- It's Your Website, Can you win the Internet Trifecta?
- Why Blogs Work
- Why Blogs Don't Work
- Other Tools on the Internet
- Caution: Don't Bait & Switch
- Get Your Book Listed with an Online BookSeller
- Sell Books Just To Sell Books
- Recommend other People's Books
- Exercise #3: List all the Top 10 Books You'd Recommend to Someone Else
- Case Study: Daedalus Rising
- Fully Acknowledge All Of Your Sources
- Exercise #4: List all the Books You Cited in Your Book (and why)
- Make a List of Your Author Experience
- Exercise #5: List all the Books You've Written or ever Contributed to
- Case Study: Boomer Book Series
- Tap into the Tools of the Mega Online Booksellers
- Case Study: The Children
- What Your Amazon Rank says About Your Book
- Loverage
- Taking Referrals A Step Farther
- Case Study: Quit Smoking Now
- Keep Everything
- Give it Away
- Perceived Value
- Case Study: What Happens When a Book is Priced Wrong
- Stand Behind Your Merchandise
- Case Study: Know What They're Really Asking
- Putting It All Together
- Case Study: The Law of Attraction Made Simple
- How To Use Categories
- How To Use Classifications
- How To Use The Synopsis
- How To Use The Bio
- How To Use The Interview Questions
- How To Use The Sources
- How To Use The Recommended Reading List
- How To Use Your Books
- How To Use Your Reviews
- A System That Really Works
- About EJ Thornton
- About Partner Publishing
- Contact Us
- Sources & Resources
- Recommended Reading
- Other Books by EJ Thornton
- Post Dedication
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Read along with Advanced Book Marketing!
Exercise #4:
List Every Book's Name, Author & ISBN That You Sited In Your
Book, That You Referred To or That You Drew From
#1 ____________________________
#2 ____________________________
#3 ____________________________
#4 ____________________________
#5 ____________________________
#6 ____________________________
#7 ____________________________
#8 ____________________________
#9 ____________________________
#10 ____________________________
Make a List
of Your Author
Experience
Have you written other books?
Have you received much publicity before?
Your author experience is important and you need to remember everything as you create a list. This includes books that you've written, magazines you've been published in, TV Shows you've been interviewed on, book compilations you may have contributed to and books that sited your book.
You don't want to clutter up your bio with these accolades unless they are pertinent to the project you are working on, but you do want these for use in other places.
If the list gets too long, then start to summarize the majority of it, but keep any really important ones listed separately. For example, "Interviewed by Larry King and twelve other television shows."
Exercise #5:
List Every Book, Publication,
Interview or other Publicity
You've Written, Contributed to or been Referenced by
- ____________________________
- ____________________________
- ____________________________
- ____________________________
- ____________________________
- ____________________________
- ____________________________
- ____________________________
- ____________________________
- ____________________________
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Thornton Publishing, Inc.
17011 Lincoln Ave. #408
Parker, Colorado 80134
Phone: 303-794-8888
Fax: 720-863-2013
Email: Publisher@BooksToBelieveIn.com
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