This book is guaranteed! If you don't earn lots more than this book cost the first time you use it, get your money back!
Who is this Book for?

This book is intended to assist the author, the musician or the photographer to capatilize on their talents in many ways, not just through the direct sale of their products.

Usually, I will use the product description to be ‘books’ in the following pages, but if you’re a photographer change the word to photographs, if you’re a musician change the word to songs. When I talk about the profession of author, change it to your profession respectively.

Enjoy and prosper!

Foreword

In my experience as a publisher, I’ve come to understand the expectation of most authors, especially first-time authors is they write a book, therefore they collect royalties and that is all there is. This is what they’ve been led to believe.

Not so!

The book business is tough. The average sales for books are frankly, depressing. If that was all there was, most times, it would not be worth the effort. Many authors have come to that conclusion because this business is brutal.

The good news...

Royalties are just one of the many revenue streams available to authors. There are many more. This book will address several of them, but not all of them. In my publishing company, I teach my authors five distinct methods of money making that stem directly from their book and their status as author. These increase their bottom line, book sales and overall feeling of satisfaction with the publishing process.

Authors are not the only profession who receive royalties, so I’ve expanded this book and its examples to include musicians and photographers.

Advertising vs
Publicity vs
The Next Level...

Advertising:

• You pay to place an advertisement.
• The amount of assurance you have that the ad will run is 100%.
• The amount of increased credibility for your book is negligible because you’ve paid for the ad. Anyone with money can pay for an ad. It doesn’t mean your book is any better than any other.
• It does get you exposure and your book more recognition.
• Runs as long as you pay for your ad.

Publicity:

• You (or someone you designate) will have to write one or more press releases or develop a media kit.
• The amount of assurance you have that the press release will run is 0%. You are not in control of this.
• The amount of increased credibility for your book is tangible because publicity, when done right, is surrounded by the ‘halo effect.’ Someone else is recommending your book.
• It does get you exposure and your book more recognition.
• Runs for one-day typically, it is only a news story.

They both take a lot of effort to plan well and execute effectively. Both are typically considered an expense to the company, either through a direct charge from an advertiser or indirectly through the use of labor.

It is generally held that publicity is better than advertising because 'anyone can buy advertising.' Advertising is no measure of a product’s worth – it is more a measurement of the available capital of its purchaser. Publicity on the other hand, when done right, comes with a “halo effect.” It is not only cheaper, but usually, it is much more effective.

Now, let’s take it to the next level!

There is an avenue of promotion that is even better than publicity. The same ‘halo effect’ surrounds it actually, even more so. And, the icing on the cake: You get paid for it! This strategy creates a revenue stream for you! It should be incorporated into your well-planned marketing strategy. When compared to the advertising and publicity, this is how it stacks up:

• You don’t pay for it, you get paid.
• The likelihood that it’ll be printed, 100%, because there are contracts involved.
• The increased credibility for your book is quite tangible and your name recognition increases because you’re perceived as an expert.
• Increased name recognition is the objective.
• Stays current for at least one week, but more likely one month’s time.

Please understand, I am not implying that either advertising or publicity are a waste of time, they are valuable tools in a successful book marketing campaign. However, they are not revenue generators and that is why you need to take it to this next level.